Mastering the craft of visual design is only half the battle. Your success as a visual designer transcends aesthetics. This course for mid- and senior-level visual design professionals will empower you to bring a new level of rigor to your practice, convey the true value of your work to key stakeholders, and position you as a leader. With these skills, your work will help convert customers, create enduring relationships, and grow your business. We’ll teach you Cooper’s time-tested Goal-Directed Visual Design approach, and you’ll apply these learnings to a practice project, to ensure you have them down pat.

You’ll walk away knowing how to:

  • Influence product and service strategy
  • Advocate more effectively for your visual design decisions
  • Lead a workshop to generate creative ideas and solutions
  • Conduct research that will anchor your decisions in user goals, environment, and needs
  • Evaluate how visual design impacts the user experience
  • Facilitate useful critique sessions

Download the full course description. Got questions? Contact us.

* This class was previously known as Visual Interface Design

There are no sessions for this course right now. when we schedule new ones.

You might also like...

People often ask which workshops go well together. Here's what we recommend. 

See all courses

Contact Us

A Cooperista will follow up with you shortly.

Sign Up