We all know how critical branding is to a company’s success. So why is it so difficult to talk about? Cooper’s “Brand Experience Workshop” will make future conversations about brand a breeze. In this course, you’ll learn Cooper’s time-tested approach to eliciting important information from business stakeholders, and how to lay a foundation for deeper conversations about how your brand is expressed across a wide range of touchpoints.
* This class was previously known as Defining Brand Experience
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People often ask which workshops go well together. Here's what we recommend.
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