Level up your ethnographic research skills and uncover what makes customers tick. In this 2-day course, you’ll get hands-on practice with a range of methods, including stimulus, ideal journey mapping, collaging, prototyping, and usability tests. We’ll coach you on interview strategies, body language, and show you how to custom tailor research techniques to your projects. With these skills in hand, you’ll help your company be more targeted, strategic, and connected to customer needs.
You’ll walk away knowing how to:
* This class was previously known as Uncovering Customer Insights
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