Level up your ethnographic research skills and uncover what makes customers tick. In this 2-day course, you’ll get hands-on practice with a range of methods, including stimulus, ideal journey mapping, collaging, prototyping, and usability tests. We’ll coach you on interview strategies, body language, and show you how to custom tailor research techniques to your projects. With these skills in hand, you’ll help your company be more targeted, strategic, and connected to customer needs.

You’ll walk away knowing how to:

  • Gain a deeper understanding of your customers’ goals and behaviors
  • Conduct exploratory, generative, and evaluative research methods
  • Choose the right research methods for your goals
  • Use synthesis techniques to mine insights that can drive design decisions

Download the full course description. Got questions? Contact us.

* This class was previously known as Uncovering Customer Insights

There are no sessions for this course right now. when we schedule new ones.

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